Paid Media Specialist (Remote)

Descripción de la oferta

Paid Media Specialist (Remote)
Schedule: Monday to Friday, 8:00 AM to 5:00 PM PST
Eligible Countries: Colombia, Guatemala, Honduras, Peru
Experience Level: Mid-Level (3 to 5 years)
English Level: C1 (90%)
Job Summary
We are seeking a Paid Media Specialist with strong experience in performance marketing and full-funnel advertising. The ideal candidate will manage paid campaigns across Google Ads and Meta Ads, optimize performance using data-driven decisions, and implement tracking strategies through Google Tag Manager and Google Analytics. This role requires analytical skills, strategic thinking, and the ability to manage budgets while working with cross-functional teams.
Key Responsibilities

Develop, execute, and optimize paid media campaigns across Google Ads and Meta Ads.
Implement full-funnel advertising strategies for awareness, consideration, retargeting, and conversion.
Configure and maintain conversion tracking, event setup, and analytics dashboards using Google Tag Manager and Google Analytics.
Monitor campaign performance, analyze data, and provide actionable recommendations.
Manage advertising budgets and ensure efficient allocation for continuous improvement.
Conduct A/B testing across creatives, audiences, and bidding strategies.
Collaborate with internal teams to align paid media efforts with marketing objectives.
Use automation tools and AI-based strategies to improve workflow efficiency.
Support e-commerce advertising and lead generation initiatives.
Apply SEO fundamentals when optimizing landing pages and cross-channel efforts.

Requirements

Three to five years of experience in paid media, digital advertising, or performance marketing.
Proven experience with Google Ads and Meta Ads. Certifications are preferred.
Strong knowledge of Google Analytics, GA4, and Google Tag Manager.
Experience with conversion tracking, event configuration, and data validation.
Skilled in audience segmentation, retargeting, and optimization strategies.
Familiarity with landing page optimization and testing methods.
Experience with automation tools and AI-enhanced processes.
Excellent analytical and communication skills.
English level C1.

Requerimientos

• Educación mínima: Técnico
• 3 años de experiencia
• Idiomas: Inglés

Palabras clave: medios, media, especialista, casa, remoto, remote, teletrabajo, home

Hace 16 horas (actualizada)